# Multivariate testing (MVT): what it is and how it works
> A multivariate test compares combinations of changes to several elements to study their effects and relationships.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/mvt-multi-variant-testing.html

# Multivariate testing (MVT)

A multivariate test compares combinations of changes to several elements to study their effects and relationships. For example, it may combine different headlines and images on a page

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The design requires enough observations to interpret the combinations without mistaking random variation for an improvement. An [A/B test](https://www.zorraquino.com/en/dictionary/digital-marketing/ab-testing.html) of versions containing several changes does not in itself identify which change caused the result either. The choice depends on the experimental question, available traffic and planned analysis.

Also known as

MVT, Multivariate test

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [A/B test](https://www.zorraquino.com/en/dictionary/digital-marketing/ab-testing.html)
- [CRO](https://www.zorraquino.com/en/dictionary/digital-marketing/cro-conversion-rate-optimization.html)
- [Landing page optimisation (LPO)](https://www.zorraquino.com/en/dictionary/digital-marketing/lpo-landing-page-optimization.html)