# Organic search results: what it is and how it works
> Organic search results are those a search engine shows for relevance according to its algorithm, with no payment involved.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/natural-results.html

# Organic search results

Organic search results are the results a search engine displays because of their relevance according to its algorithm, not because anyone has paid for them

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

They are distinct from adverts, which are labelled “Sponsored” or similar and ranked through an auction. SEO techniques aim to improve presence in organic results, but search engines do not sell positions in them.

Today’s results page mixes organic links with adverts, featured snippets, maps, videos, products and AI-generated answers, so holding the top organic position does not guarantee being the first thing people see. It is therefore worth analysing actual visibility for each query, not just average position.

Also known as

Organic results, Natural results, Unpaid results

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [SERP](https://www.zorraquino.com/en/dictionary/digital-marketing/serp.html)
- [Organic traffic](https://www.zorraquino.com/en/dictionary/digital-marketing/organic-traffic.html)
- [Sponsored link](https://www.zorraquino.com/en/dictionary/advertising/sponsored-link.html)