# Neuromarketing: what it is and how it works · Zorraquino
> Neuromarketing applies methods related to neuroscience and psychology to the study of responses to products, messages or experiences.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/neuromarketing.html

# Neuromarketing

Neuromarketing applies methods related to neuroscience and psychology to the study of responses to products, messages or experiences. It can complement other research approaches

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The signals observed require interpretation and do not directly equate to purchase intention. The method, sample and context limit the conclusions. Collecting physiological data requires attention to its nature and purpose; not every signal automatically falls into the same legal category of data.

Also known as

Consumer neuroscience

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Eye tracking](https://www.zorraquino.com/en/dictionary/digital-marketing/eye-tracking.html)
- [Sensory marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/sensory-marketing.html)
- [Market research](https://www.zorraquino.com/en/dictionary/market-research)