# Newsjacking: what it is and how it works · Zorraquino
> Newsjacking introduces a brand's contribution into a conversation about a news story.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/newsjacking.html

# Newsjacking

Newsjacking introduces a brand's contribution into a conversation about a news story. It may take the form of analysis, information or creative content related to the event

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Speed does not replace relevance. Before contributing, there should be an understandable relationship between the event, the contribution and the organisation. Using tragedies or sensitive situations solely to gain visibility can appear opportunistic. The editorial decision should assess how useful the message is to people following the story.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Real-time marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/real-time-marketing.html)
- [Trending topic](https://www.zorraquino.com/en/dictionary/internet/trending-topic.html)
- [Online reputation](https://www.zorraquino.com/en/dictionary/digital-marketing/online-reputation.html)