# OMO (online-merge-offline): what it is and how it works
> OMO, or online-merge-offline, describes an approach that integrates physical and digital experiences through shared processes and information.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/omo.html

# OMO (online-merge-offline)

OMO, or online-merge-offline, describes an approach that integrates physical and digital experiences through shared processes and information. It seeks to make interactions part of a consistent relationship

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It overlaps with [omnichannel](https://www.zorraquino.com/en/dictionary/digital-marketing/omnichannel.html) approaches and does not represent a universally higher technical level. Its usefulness is understood through specific situations, such as continuing a purchase between a shop and an application. Integration needs to respect context and data boundaries, without imposing identification on every interaction.

Also known as

Online-merge-offline, Online merged with offline

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Omnichannel](https://www.zorraquino.com/en/dictionary/digital-marketing/omnichannel.html)
- [Phygital experience](https://www.zorraquino.com/en/dictionary/digital-marketing/phygital-experience.html)
- [ROPO (Research Online, Purchase Offline)](https://www.zorraquino.com/en/dictionary/digital-marketing/ropo-research-online-purchase-offline.html)