# Opt-out: what it is and how it works · Zorraquino
> Opt-out is the mechanism through which a person indicates that they do not wish a communication or processing activity to continue in a particular context.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/opt-out.html

# Opt-out

Opt-out is the mechanism through which a person indicates that they do not wish a communication or processing activity to continue in a particular context. In email, it usually takes the form of unsubscribing from a list

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should be easy to find and complete, without unnecessary obstacles. The term is also used for models that presume participation until someone objects; whether they are permissible depends on the circumstances. A subsequent unsubscribe should not be confused with having obtained prior acceptance for every purpose.

Also known as

Unsubscribe

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Opt-in](https://www.zorraquino.com/en/dictionary/digital-marketing/opt-in.html)
- [Unsubscribe rate](https://www.zorraquino.com/en/dictionary/digital-marketing/unsubscribe-rate.html)
- [Email deliverability](https://www.zorraquino.com/en/dictionary/digital-marketing/deliverability.html)