# Organic traffic: what it is and how it works · Zorraquino
> Organic traffic covers visits from unpaid search results, as classified by the analytics tool.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/organic-traffic.html

# Organic traffic

Organic traffic covers visits from unpaid search results, as classified by the analytics tool

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Its volume depends on visibility, demand and click behaviour, among other factors. It is worth analysing quality and subsequent actions, not just sessions. Greater presence in generative answers may not translate into an equivalent increase in visits.

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Variants and linked concepts

- **Natural results.** Natural or organic results are unpaid results. Their presence can generate traffic, with differences depending on format and query.

## Related concepts

- [Generative search](https://www.zorraquino.com/en/dictionary/generative-search)
- [Search intent](https://www.zorraquino.com/en/dictionary/search-intent)
- [Backlink](https://www.zorraquino.com/en/dictionary/digital-marketing/backlinks.html)