# Outbound marketing: what it is and how it works · Zorraquino
> Outbound marketing initiates contact with an audience through proactive sales or advertising activity.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/outbound-marketing.html

# Outbound marketing

Outbound marketing initiates contact with an audience through proactive sales or advertising activity

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can include prospecting, campaigns and direct contact where permitted. Its effectiveness depends on fit and on the relevance of the message. It must respect preferences and applicable requirements, and be coordinated with sales follow-up to avoid repeated or untimely contact.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Marketing audit](https://www.zorraquino.com/en/dictionary/digital-marketing/marketing-audit.html)
- [Email marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/email-marketing.html)
- [Inbound marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/inbound-marketing.html)