# PageRank sculpting: what it is and how it works · Zorraquino
> PageRank sculpting tried to direct importance between pages through internal links and nofollow. It cannot guarantee a precise distribution of authority.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/pagerank-sculpting.html

# PageRank sculpting

PageRank sculpting is a historical practice that attempted to direct the importance passed between pages by manipulating internal links, particularly through nofollow

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Modifying links with [nofollow](https://www.zorraquino.com/en/dictionary/digital-marketing/nofollow.html) does not offer a reliable mechanism for distributing a known quantity of [PageRank](https://www.zorraquino.com/en/dictionary/digital-marketing/google-pagerank.html). The proposed approach for a current site is to organise its relationships according to usefulness and maintain clear links to relevant content. Crawling, indexing and consolidation decisions serve different purposes and should not be mixed to simulate a distribution calculation.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [PageRank](https://www.zorraquino.com/en/dictionary/digital-marketing/google-pagerank.html)
- [Nofollow](https://www.zorraquino.com/en/dictionary/digital-marketing/nofollow.html)
- [Internal linking](https://www.zorraquino.com/en/dictionary/internal-linking)