# Pay per lead (PPL): what it is and how it works · Zorraquino
> Pay per lead is a purchasing model that pays for acquiring contacts defined as valid under an agreement.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/pay-per-lead.html

# Pay per lead (PPL)

Pay per lead is a purchasing model that pays for acquiring contacts defined as valid under an agreement. The payment condition should specify which data and actions constitute a lead

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

A contact valid for billing is not necessarily a sales-qualified opportunity. Validity, duplicates and commercial fit need to be distinguished. [Cost per lead](https://www.zorraquino.com/en/dictionary/advertising/cost-per-lead.html), by contrast, is a metric that can be calculated even when the campaign is purchased by clicks, impressions or another model.

Also known as

PPL, Cost per lead pricing

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Cost per lead](https://www.zorraquino.com/en/dictionary/advertising/cost-per-lead.html)
- [Lead](https://www.zorraquino.com/en/dictionary/digital-marketing/lead.html)
- [Affiliate marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/affiliate-marketing.html)