# Phygital experience: what it is and how it works
> A phygital experience connects physical and digital interactions within a single journey.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/phygital-experience.html

# Phygital experience

A phygital experience connects physical and digital interactions within a single journey

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

For example, it allows someone to start a task in an app and finish it in person while keeping the context. Designing it requires coordinating information, processes and service. Adding a screen to a physical space does not guarantee an integrated experience.

Topics

[Experience and service design](https://www.zorraquino.com/en/dictionary/category/experiencia-y-diseno-de-servicios)

## Related concepts

- [Service design](https://www.zorraquino.com/en/dictionary/ux/service-design.html)
- [Customer experience](https://www.zorraquino.com/en/dictionary/internet/customer-experience.html)
- [Experience friction](https://www.zorraquino.com/en/dictionary/experience-friction)