# Product life cycle: what it is and how it works · Zorraquino
> The product life cycle describes how an offering evolves from its introduction through growth, maturity and possible decline.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/product-life-cycle.html

# Product life cycle

The product life cycle describes how an offering evolves from its introduction through growth, maturity and possible decline

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is an indicative framework, not a sequence that every product follows in the same way. It helps discuss investment, innovation and portfolio renewal. Decisions should be based on market and product data, not only on the stage assigned to it.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [Open innovation](https://www.zorraquino.com/en/dictionary/open-innovation)
- [Minimum viable product](https://www.zorraquino.com/en/dictionary/lean/minimum-viable-product.html)
- [Build-measure-learn](https://www.zorraquino.com/en/dictionary/lean/build-measure-learn.html)