# Proximity marketing: what it is and how it works
> Proximity marketing connects a communication with a person's nearness to a place, establishment or object.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/proximity-marketing.html

# Proximity marketing

Proximity marketing connects a communication with a person's nearness to a place, establishment or object. It may use different means, such as location signals, codes or short-range interactions

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Scanning a QR code and receiving a message based on location tracking are not the same operation. Data, permissions and conditions should be assessed according to the mechanism used. Proximity provides context, but does not demonstrate interest or justify persistent commercial contact.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Beacon](https://www.zorraquino.com/en/dictionary/digital-marketing/beacon.html)
- [Location-based advertising (LBA)](https://www.zorraquino.com/en/dictionary/digital-marketing/location-based-advertising.html)
- [NFC](https://www.zorraquino.com/en/dictionary/internet/nfc.html)