# Purchase decision-making process
> The purchase decision-making process describes how a person or organisation recognises a need, seeks information, evaluates alternatives and acts.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/purchasing-decision-process.html

# Purchase decision-making process

The purchase decision-making process describes how a person or organisation recognises a need, seeks information, evaluates alternatives and acts. It also includes what they learn from the subsequent experience

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The stages are an analytical guide, not a mandatory sequence. There may be skipped steps, repetitions and several people with different criteria. Understanding the process makes it possible to offer relevant information in each situation, without assuming that every contact is ready to buy.

Also known as

Buyer decision process, Purchase decision process

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Customer journey](https://www.zorraquino.com/en/dictionary/digital-marketing/customer-journey.html)
- [Moment of truth](https://www.zorraquino.com/en/dictionary/digital-marketing/moments-of-truth.html)
- [Conversion funnel](https://www.zorraquino.com/en/dictionary/digital-marketing/conversion-funnel.html)