# Quality Score: what it is and how it works · Zorraquino
> Quality Score is a diagnostic indicator associated with search advertising.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/quality-score.html

# Quality Score

Quality Score is a diagnostic indicator associated with search advertising. It helps identify aspects of the relationship between the query, advertisement and landing page

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should not be used as an isolated [objective](https://www.zorraquino.com/en/dictionary/digital-marketing/objetive.html) or confused with the full calculation of an auction. Improving a score is meaningless if the experience no longer addresses the need. Campaign evaluation should remain focused on relevance, results and cost, alongside diagnostic indicators.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Google Ads](https://www.zorraquino.com/en/dictionary/advertising/google-adwords.html)
- [Cost per click](https://www.zorraquino.com/en/dictionary/advertising/cost-per-click.html)
- [Landing page](https://www.zorraquino.com/en/dictionary/advertising/landing-page.html)