# RACE model: what it is and how it works · Zorraquino
> RACE is a planning framework that organises objectives around reach, interaction, conversion and an ongoing relationship.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/race-framework.html

# RACE model

RACE is a planning framework that organises objectives around reach, interaction, conversion and an ongoing relationship. The initials stand for Reach, Act, Convert and Engage

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It helps connect activities with stages and results, from discovery through [conversion](https://www.zorraquino.com/en/dictionary/advertising/conversion.html) to the relationship after purchase. It does not describe a mandatory journey for every person. A useful application selects consistent indicators and avoids confusing high initial activity with a quality relationship or a business outcome.

Also known as

RACE framework, PRACE

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [AIDA](https://www.zorraquino.com/en/dictionary/digital-marketing/aida.html)
- [Sales funnel](https://www.zorraquino.com/en/dictionary/digital-marketing/sales-funnel.html)
- [Marketing plan](https://www.zorraquino.com/en/dictionary/digital-marketing/marketing-plan.html)