# Retargeting: what it is and how it works · Zorraquino
> Retargeting uses advertising to reconnect with people or identifiers associated with previous interactions.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/retargeting.html

# Retargeting

Retargeting uses advertising to reconnect with people or identifiers associated with previous interactions. It overlaps with remarketing, although remarketing can also describe recontact through other channels

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

As with other [remarketing](https://www.zorraquino.com/en/dictionary/digital-marketing/remarketing.html) activities, the [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html) and message should reflect the context, with exclusions to prevent continued targeting after a purchase or unsubscribe. A recorded interaction does not establish lasting interest. Evaluation needs to distinguish attributed results from sales that might have occurred without those advertisements.

Also known as

Remarketing, Ad retargeting

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Remarketing](https://www.zorraquino.com/en/dictionary/digital-marketing/remarketing.html)
- [Cookies](https://www.zorraquino.com/en/dictionary/internet/cookies.html)
- [Abandoned carts](https://www.zorraquino.com/en/dictionary/digital-marketing/cart-abandonment.html)