# Roadmap: what it is and how it works · Zorraquino
> A roadmap represents the direction and priorities of an initiative over time.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/roadmap.html

# Roadmap

A roadmap represents the direction and priorities of an initiative over time

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can be organised by objectives, outcomes or capabilities and show relevant dependencies. It is revised when the evidence or context changes. A product roadmap is not necessarily a fixed schedule of features.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [Product life cycle](https://www.zorraquino.com/en/dictionary/digital-marketing/product-life-cycle.html)
- [Minimum viable product](https://www.zorraquino.com/en/dictionary/lean/minimum-viable-product.html)
- [SWOT analysis](https://www.zorraquino.com/en/dictionary/digital-marketing/dafo.html)