# Sales funnel: what it is and how it works · Zorraquino
> The sales funnel organises the progress of sales opportunities from identification to close.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/sales-funnel.html

# Sales funnel

The sales funnel organises the progress of sales opportunities from identification to close

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It makes it possible to review volume, quality and progression by stage. Each stage needs clear entry and exit criteria. Sales forecasting should take into account probability, value and timing, avoiding confusing the number of contacts with real opportunities.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Sales pipeline](https://www.zorraquino.com/en/dictionary/sales-pipeline)
- [Conversion funnel](https://www.zorraquino.com/en/dictionary/digital-marketing/conversion-funnel.html)
- [CRM](https://www.zorraquino.com/en/dictionary/digital-marketing/crm.html)