# SEM: what it is and how it works · Zorraquino
> SEM describes search engine marketing and, in common professional usage, usually refers to search advertising.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-marketing.html

# SEM

SEM describes search engine marketing and, in common professional usage, usually refers to search advertising

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is worth stating the meaning being used, because it can also be used in a broad sense that includes SEO. Paid campaigns make it possible to manage investment and targeting. Performance depends on the query, the offer, the landing page and measurement.

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Variants and linked concepts

- **SEA.** SEA refers to search engine advertising. It is included here to clarify the relationship between the names used in search marketing.

## Related concepts

- [SEO](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-optimization.html)
- [Generative search](https://www.zorraquino.com/en/dictionary/generative-search)
- [SEO cannibalisation](https://www.zorraquino.com/en/dictionary/keyword-cannibalisation)