# SEO: what it is and how it works · Zorraquino
> SEO improves a site and its content so that search engines can discover, understand and show them for relevant queries.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-optimization.html

# SEO

SEO improves a site and its content so that search engines can discover, understand and show them for relevant queries

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It combines technical access, architecture, useful content and quality references. Its objective should connect visibility with the audience's real needs. Results depend on multiple factors and cannot be guaranteed through a single action or by repeating words.

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Variants and linked concepts

- **Web relevance.** A page's relevance depends on how it relates to the search need. Repeating a phrase is not enough to create it.
- **Ethical SEO.** Responsible SEO practice follows the search engine's policies and prioritises usefulness and transparency over manipulation.

## Related concepts

- [SEO cannibalisation](https://www.zorraquino.com/en/dictionary/keyword-cannibalisation)
- [Entity in SEO](https://www.zorraquino.com/en/dictionary/seo-entity)
- [Local SEO](https://www.zorraquino.com/en/dictionary/local-seo)