# SERP: what it is and how it works · Zorraquino
> A SERP is the results page a search engine displays for a query. It can include links, ads, images, maps, answers and other formats depending on the context.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/serp.html

# SERP

A SERP is the results page a search engine displays for a query

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can include links, ads, images, maps, answers and other formats depending on the context. Its composition changes by query, device and service. Analysing it helps to understand what information the user needs and what types of content appear for that search.

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Related concepts

- [Generative search](https://www.zorraquino.com/en/dictionary/generative-search)
- [Duplicate content](https://www.zorraquino.com/en/dictionary/internet/duplicated-content.html)
- [Evergreen content](https://www.zorraquino.com/en/dictionary/digital-marketing/evergreen.html)