# Shoppable media: what it is and how it works · Zorraquino
> Shoppable media are content from which people can view product information and buy it, or go straight to buying it.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/shoppable-media.html

# Shoppable media

Shoppable media are pieces of content, such as videos, photos, posts or adverts, from which people can view product information and buy it, or go straight to buying it

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

They include social posts with product tags, videos with links or embedded catalogues, live shopping broadcasts, catalogue ads and editorial content with buy buttons. Their aim is to shorten the path from inspiration to transaction.

They are part of social commerce when they occur on social platforms, but the concept is broader and also covers connected TV, media websites and digital magazines. To work, price, availability and seller information must be clear and the step to purchase must be smooth.

Also known as

Shoppable content, Shoppable ads

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Social commerce](https://www.zorraquino.com/en/dictionary/digital-marketing/social-commerce.html)
- [Call to action](https://www.zorraquino.com/en/dictionary/digital-marketing/cta.html)
- [Stories](https://www.zorraquino.com/en/dictionary/digital-marketing/instagram-stories.html)