# SMART goal: what it is and how it works · Zorraquino
> A SMART goal is formulated using criteria of specificity, measurability, achievability, relevance and timeframe.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/smart-objective.html

# SMART goal

A SMART goal is formulated using criteria of specificity, measurability, achievability, relevance and timeframe

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It helps turn an intention into a result that can be evaluated. For example, reducing the time a task takes requires defining the process, the indicator, the expected level and the date. The formulation should prevent meeting one metric from damaging other important results.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [Workshop](https://www.zorraquino.com/en/dictionary/lean/workshop.html)
- [SWOT analysis](https://www.zorraquino.com/en/dictionary/digital-marketing/dafo.html)
- [Benchmarking](https://www.zorraquino.com/en/dictionary/branding/benchmarking.html)