# Social commerce: what it is and how it works · Zorraquino
> Social commerce brings together discovery and shopping experiences connected to social platforms and interactions.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/social-commerce.html

# Social commerce

Social commerce brings together discovery and shopping experiences connected to social platforms and interactions. It can connect recommendations, catalogues, creators and transaction features

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Social shopping is a related expression, sometimes emphasising the buyer's experience: asking for opinions, sharing products or joining a group purchase. The proposition should make clear who is selling, what is being paid and how support is provided. Content popularity does not replace a reliable purchasing experience.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Variants and linked concepts

- **Shoppable media.** Shoppable content provides access to an offer or purchase from within a piece of content. The relationship between content and transaction must be clear.
- **Social shopping.** Social shopping describes buying experiences related to social interaction and recommendations, on or around platforms.

## Related concepts

- [Social selling](https://www.zorraquino.com/en/dictionary/digital-marketing/social-selling.html)
- [User-generated content](https://www.zorraquino.com/en/dictionary/digital-marketing/user-generated-content.html)
- [Account-based marketing](https://www.zorraquino.com/en/dictionary/account-based-marketing)