# SMO (social media optimisation): what it is and how it works
> SMO, or social media optimisation, is the work of improving content and profiles to make them easier to understand, discover and share on social media.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/social-media-optimization.html

# SMO (social media optimisation)

SMO, or social media optimisation, is the work of improving content and profiles to make them easier to understand, discover and share on social media. It may include link presentation and information consistency

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is distinct from the overall [social media marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/social-media-marketing.html) strategy. Making a resource easy to share does not guarantee reach or search rankings. Results should be assessed through usefulness to the [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html) and the relevant actions enabled, without confusing social activity with a universal ranking signal.

Also known as

Social media optimisation, Social media optimization

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Social media marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/social-media-marketing.html)
- [SEO](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-optimization.html)
- [Social networks](https://www.zorraquino.com/en/dictionary/internet/social-networks.html)