# Social media: what it is and how it works · Zorraquino
> Social media are online platforms where users create, share and comment on content and interact with one another.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/social-media.html

# Social media

Social media are online platforms and services on which users create, share and comment on content and interact with one another

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

They include social networks, video platforms, blogs and microblogs, forums, wikis, review sites, podcasts and messaging services with public features. What they have in common is that the content is largely generated and distributed by users themselves, unlike traditional media.

The term should be distinguished from social networks: these are a type of social media centred on profiles and connections between people, such as Facebook, Instagram or LinkedIn, whereas social media also includes spaces like Wikipedia, YouTube or a forum, where relationships between users are secondary. In everyday use the two are often conflated.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Social networks](https://www.zorraquino.com/en/dictionary/internet/social-networks.html)
- [User-generated content](https://www.zorraquino.com/en/dictionary/digital-marketing/user-generated-content.html)
- [Social media marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/social-media-marketing.html)