# Social network analysis: what it is and how it works
> Network analysis studies relationships between entities represented as nodes and links.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/social-network-analytics.html

# Social network analysis

Network analysis studies relationships between entities represented as nodes and links. In social network analysis, those entities may be people, groups or organisations

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Measures such as centrality or betweenness help describe the structure. They do not in themselves demonstrate causal influence or importance outside the observed network. It differs from measuring an account's followers, reach or engagement. Social Network Analytics is retained as an alias, with preference given to the name social network analysis in English.

Also known as

SNA, Social network analytics, Network analysis

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Social listening](https://www.zorraquino.com/en/dictionary/social-listening)
- [Influencer](https://www.zorraquino.com/en/dictionary/digital-marketing/influencer.html)
- [Big data](https://www.zorraquino.com/en/dictionary/digital-marketing/big-data.html)