# Social selling: what it is and how it works · Zorraquino
> Social selling uses relationships and interactions on social media to identify needs and develop sales opportunities.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/social-selling.html

# Social selling

Social selling uses relationships and interactions on social media to identify needs and develop sales opportunities

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It relies on listening, useful content and relevant conversations. It does not consist of sending mass sales messages. Its contribution should be judged by the quality of relationships and the progress of opportunities, not just by activity or contacts added.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Social commerce](https://www.zorraquino.com/en/dictionary/digital-marketing/social-commerce.html)
- [Earned media](https://www.zorraquino.com/en/dictionary/advertising/earned-media.html)
- [Paid media](https://www.zorraquino.com/en/dictionary/advertising/paid-media.html)