# Strategic marketing: what it is and how it works
> Strategic marketing decides which audiences to serve, what value to offer and how to compete sustainably.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/strategic-marketing.html

# Strategic marketing

Strategic marketing decides which audiences to serve, what value to offer and how to compete sustainably

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It draws on market research, business capabilities and the available alternatives. It guides decisions on proposition, positioning, channels and resources. Campaigns are one part of its execution, but they do not replace those underlying choices.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Variants and linked concepts

- **Operational marketing.** Operational marketing carries out decisions through actions and resources. It should stay connected to the strategic objectives and their results.

## Related concepts

- [Marketing audit](https://www.zorraquino.com/en/dictionary/digital-marketing/marketing-audit.html)
- [Email marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/email-marketing.html)
- [Inbound marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/inbound-marketing.html)
- [Digital strategy](https://www.zorraquino.com/en/dictionary/digital-strategy)