# TikTok: what it is and how it works · Zorraquino
> TikTok is a social platform for publishing and discovering audiovisual content.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/tiktok.html

# TikTok

TikTok is a social platform for publishing and discovering audiovisual content. It combines creation tools with recommendation systems and different forms of interaction

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Its formats and services vary by context. For a brand, participation requires understanding the [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html)'s language and contributing relevant content without imitating it in a forced way. A piece's reach does not guarantee commercial interest or establish a fixed composition of the community.

Also known as

Douyin

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Reels](https://www.zorraquino.com/en/dictionary/digital-marketing/reels.html)
- [Influencer marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/influencer-marketing.html)
- [Video marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/video-marketing.html)