# Tipping point: what it is and how it works · Zorraquino
> A tipping point is a threshold beyond which a system's behaviour changes significantly.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/tipping-point.html

# Tipping point

A tipping point is a threshold beyond which a system's behaviour changes significantly. In diffusion, it is used to describe moments of accelerated spread of an idea or practice

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It need not coincide with a fixed phase of adoption and cannot always be predicted in advance. Its strategic usefulness lies in identifying conditions and signals of change. Presenting a later development as though it had been inevitable obscures the uncertainty that existed when decisions were made.

Also known as

Critical mass, Inflection point

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Viral marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/viral-marketing.html)
- [Early adopter](https://www.zorraquino.com/en/dictionary/lean/early-adopter.html)
- [Trend](https://www.zorraquino.com/en/dictionary/digital-marketing/trend.html)