# Transmedia storytelling: what it is and how it works
> Transmedia storytelling distributes complementary parts of a narrative across media or platforms.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/transmedia.html

# Transmedia storytelling

Transmedia storytelling distributes complementary parts of a narrative across media or platforms. Each piece contributes its own information or experience to the whole

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It differs from repeating the same content, although multichannel and crossmedia strategies can also adapt pieces to each medium. Planning should explain what each part contributes and make the main entry points understandable. Multiplying channels without a narrative function creates fragmentation, not necessarily a transmedia experience.

Also known as

Transmedia, Transmedia narrative

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Storytelling](https://www.zorraquino.com/en/dictionary/digital-marketing/storytelling.html)
- [Cross-media marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/cross-media-marketing.html)
- [Branded content](https://www.zorraquino.com/en/dictionary/digital-marketing/branded-content.html)