# Trend: what it is and how it works · Zorraquino
> A trend is a direction of change recognised from signals and behaviours observed over a period.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/trend.html

# Trend

A trend is a direction of change recognised from signals and behaviours observed over a period

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can show up in consumption, culture, technology or business. Analysing it requires defining scope, context and evidence. A striking news story or a spike in conversation may be signals, but they do not in themselves demonstrate a sustained transformation.

Topics

[Trends and foresight](https://www.zorraquino.com/en/dictionary/category/tendencias-y-prospectiva)

## Related concepts

- [Driver of change](https://www.zorraquino.com/en/dictionary/driver-of-change)
- [Weak signal](https://www.zorraquino.com/en/dictionary/weak-signal)
- [Trend analyst](https://www.zorraquino.com/en/dictionary/digital-marketing/trend-analyst.html)