# Upselling: what it is and how it works · Zorraquino
> Upselling offers a higher-scope or higher-value option within a customer's main need.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/up-selling.html

# Upselling

Upselling offers a higher-scope or higher-value option within a customer's main need

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can be a plan with more capacity or a more complete service. It should explain the additional benefit and its conditions. It differs from cross-selling, which offers add-ons, and is best used when the upgrade is relevant to the person.

Also known as

Up-selling

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Customer lifetime value](https://www.zorraquino.com/en/dictionary/digital-marketing/ltv.html)
- [Customer acquisition cost](https://www.zorraquino.com/en/dictionary/customer-acquisition-cost)
- [Cross-selling](https://www.zorraquino.com/en/dictionary/digital-marketing/cross-selling.html)