# User-generated content: what it is and how it works
> User-generated content, or UGC, is content created by people outside a brand's editorial team.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/user-generated-content.html

# User-generated content

User-generated content, or UGC, is content created by people outside a brand's editorial team

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It includes reviews, photographs, videos and other contributions. It can help understand experiences and broaden the conversation. Before reusing it, permissions and context should be checked, and spontaneous contributions distinguished from paid or incentivised collaborations.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Branded content](https://www.zorraquino.com/en/dictionary/digital-marketing/branded-content.html)
- [Engagement](https://www.zorraquino.com/en/dictionary/digital-marketing/engagement.html)
- [Inbound marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/inbound-marketing.html)