# Vanity metric: what it is and how it works · Zorraquino
> A vanity metric gives a favourable impression without providing enough information to make decisions about the real objective.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/vanity-metrics.html

# Vanity metric

A vanity metric gives a favourable impression without providing enough information to make decisions about the real objective

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It might be a cumulative total of visits or followers with no context of quality or conversion. The same metric can be useful when paired with the right question. It is worth linking it to behaviour, comparable periods and relevant results.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Ad impression](https://www.zorraquino.com/en/dictionary/advertising/impression.html)
- [Conversion rate](https://www.zorraquino.com/en/dictionary/digital-marketing/conversion-rate.html)
- [A/B test](https://www.zorraquino.com/en/dictionary/digital-marketing/ab-testing.html)