# Data visualisation: what it is and how it works · Zorraquino
> Data visualisation represents information through charts and other visual resources to make it easier to interpret.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/visual-data-scientist.html

# Data visualisation

Data visualisation represents information through charts and other visual resources to make it easier to interpret. It requires a clear question and a faithful relationship between the data and its presentation

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The work includes selecting scales, comparisons and annotations, as well as ensuring legibility. An attractive chart can be misleading if it conceals the underlying basis or uncertainty. Visual data scientific is retained only as a historical alias for this entry; the preferred name is data visualisation, rather than a standardised professional role under that label.

Also known as

Visual data scientist, Data storyteller, BI analyst

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Big data](https://www.zorraquino.com/en/dictionary/digital-marketing/big-data.html)
- [Big data analyst](https://www.zorraquino.com/en/dictionary/digital-marketing/big-data-analyst.html)
- [Dashboard](https://www.zorraquino.com/en/dictionary/advertising/dashboard.html)