# Web analytics: what it is and how it works · Zorraquino
> Web analytics collects and interprets usage data to understand how a site contributes to user and business goals.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/web-analytics.html

# Web analytics

Web analytics collects and interprets usage data to understand how a site contributes to user and business goals

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It covers acquisition, behaviour and outcomes, with a defined measurement set-up. It should take into account consent, data loss and the limits of identification. Reports help detect patterns, but they often need further research to explain their causes.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Web traffic](https://www.zorraquino.com/en/dictionary/digital-marketing/web-traffic.html)
- [Cost per acquisition](https://www.zorraquino.com/en/dictionary/advertising/cost-per-acquisition.html)
- [A/B test](https://www.zorraquino.com/en/dictionary/digital-marketing/ab-testing.html)