# Web mining: what it is and how it works · Zorraquino
> Web mining applies analysis techniques to web content, links or usage records to identify patterns.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/web-mining.html

# Web mining

Web mining applies analysis techniques to web content, links or usage records to identify patterns. It may study published information or observed behaviour within a defined scope

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Technical access to a resource does not imply unlimited permission to reuse it. Where personal data is involved, purpose, the applicable legal basis and processing conditions matter. The patterns found require interpretation and do not in themselves prove why a behaviour occurred.

Also known as

Web data mining

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Web analytics](https://www.zorraquino.com/en/dictionary/digital-marketing/web-analytics.html)
- [Clickstream](https://www.zorraquino.com/en/dictionary/digital-marketing/clickstream.html)
- [PageRank](https://www.zorraquino.com/en/dictionary/digital-marketing/google-pagerank.html)