# Web traffic: what it is and how it works · Zorraquino
> Web traffic describes the visits and interactions a site receives over a period, depending on the tool and its configuration.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/web-traffic.html

# Web traffic

Web traffic describes the visits and interactions a site receives over a period, depending on the tool and its configuration

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can be classified by source, such as search, campaigns, referrals or direct access. Sessions and users are different measures. An increase in volume should be analysed alongside quality, behaviour and results relevant to the business.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Variants and linked concepts

- **Traffic sources.** Traffic sources describe where a visit comes from. Classification depends on the tool and on consistent tagging.

## Related concepts

- [Web analytics](https://www.zorraquino.com/en/dictionary/digital-marketing/web-analytics.html)
- [Reach](https://www.zorraquino.com/en/dictionary/digital-marketing/scope.html)
- [Cost per acquisition](https://www.zorraquino.com/en/dictionary/advertising/cost-per-acquisition.html)