# Weber–Fechner law: what it is and how it works · Zorraquino
> The Weber–Fechner law brings together formulations concerning the relationship between physical intensity and perceived sensation.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/weber-fechner-law.html

# Weber–Fechner law

The Weber–Fechner law brings together formulations concerning the relationship between physical intensity and perceived sensation. It describes perception as a response that does not necessarily increase linearly with the stimulus

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Its application depends on the conditions and type of stimulus. It cannot directly predict responses to prices, waiting times or commercial campaigns. In design, it can inspire questions about perceptible differences that need to be assessed in the specific context of use.

Also known as

Weber’s law

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Perceived value](https://www.zorraquino.com/en/dictionary/branding/perceived-value.html)
- [User experience](https://www.zorraquino.com/en/dictionary/internet/user-experience.html)
- [Hick-Hyman law](https://www.zorraquino.com/en/dictionary/internet/hick-law.html)