# WeChat: what it is and how it works · Zorraquino
> WeChat and Weixin are names of communication services in the Tencent ecosystem associated with different markets and conditions.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/wechat.html

# WeChat

WeChat and Weixin are names of communication services in the Tencent ecosystem associated with different markets and conditions. They bring together messaging and other functions within a broad experience

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Understanding a commercial proposition requires identifying the service, [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html) and offering it refers to. Not every account has access to the same capabilities. This entry describes the integrated platform model without presenting the channel as essential for every brand addressing a Chinese audience.

Also known as

Weixin

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [WhatsApp](https://www.zorraquino.com/en/dictionary/digital-marketing/whatsapp.html)
- [Social networks](https://www.zorraquino.com/en/dictionary/internet/social-networks.html)
- [Social commerce](https://www.zorraquino.com/en/dictionary/digital-marketing/social-commerce.html)