# WhatsApp: what it is and how it works · Zorraquino
> WhatsApp is a messaging service that enables different forms of communication between individuals and organisations.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/whatsapp.html

# WhatsApp

WhatsApp is a messaging service that enables different forms of communication between individuals and organisations. Personal and business uses have specific features and conditions

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

An encryption claim should not be extended to every associated item of content, backup or process without knowing the circumstances. For an organisation, the experience needs to identify who responds, what can be resolved and how to continue through another channel. Having someone's number does not in itself authorise every communication.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [WeChat](https://www.zorraquino.com/en/dictionary/digital-marketing/wechat.html)
- [Facebook](https://www.zorraquino.com/en/dictionary/internet/facebook.html)
- [Opt-in](https://www.zorraquino.com/en/dictionary/digital-marketing/opt-in.html)