# White hat SEO: what it is and how it works · Zorraquino
> White hat SEO brings together practices that seek to improve a site's accessibility and usefulness while respecting search engine guidelines.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/white-hat-seo.html

# White hat SEO

White hat SEO brings together practices that seek to improve a site's accessibility and usefulness while respecting search engine guidelines. It includes relevant content, clear structure and truthful signals

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Applying these practices does not guarantee rankings in a [search engine](https://www.zorraquino.com/en/dictionary/internet/search-engine.html) or stable traffic. Its distinction from spam practices lies in its purpose and how the work is carried out. Automating a task is not in itself manipulation; generating or distributing content with no value to alter results can introduce risks.

Also known as

Ethical SEO

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Black hat SEO](https://www.zorraquino.com/en/dictionary/digital-marketing/black-hat.html)
- [SEO](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-optimization.html)
- [Keyword stuffing](https://www.zorraquino.com/en/dictionary/digital-marketing/spamming-keywords.html)