# YouTube Analytics: what it is and how it works · Zorraquino
> YouTube Analytics is the analytics environment associated with the performance of content and channels on YouTube.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/youtube-analytics.html

# YouTube Analytics

YouTube Analytics is the analytics environment associated with the performance of content and channels on YouTube. It provides indicators of viewing, audience and behaviour within its scope

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

[Audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html) metrics need to be interpreted according to the piece, duration and [objective](https://www.zorraquino.com/en/dictionary/digital-marketing/objetive.html). A viewer leaving may have different reasons and does not establish a single cause. Studying what happens after someone leaves for a website requires consistent measurement of that journey; platform analytics does not observe everything.

Also known as

YouTube Studio analytics

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [YouTube](https://www.zorraquino.com/en/dictionary/internet/youtube.html)
- [Web analytics](https://www.zorraquino.com/en/dictionary/digital-marketing/web-analytics.html)
- [YouTuber](https://www.zorraquino.com/en/dictionary/internet/youtuber.html)