# Distinctive brand assets: what it is and how it works
> Distinctive brand assets are elements that help people recognise a brand even when its name does not appear explicitly.
URL: https://www.zorraquino.com/en/dictionary/distinctive-brand-assets

# Distinctive brand assets

Distinctive brand assets are elements that help people recognise a brand even when its name does not appear explicitly

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

They can be colours, shapes, sounds or characters. Their value depends on recognition and correct attribution by the audience. Consistent use helps build them, but they should be measured before assuming that a resource belongs exclusively to the brand.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand guidelines](https://www.zorraquino.com/en/dictionary/branding/corporate-identity-manual.html)
- [Audio branding](https://www.zorraquino.com/en/dictionary/branding/audiobranding.html)
- [Sensory branding](https://www.zorraquino.com/en/dictionary/branding/sensory-branding.html)