# Ethnography: what it is and how it works · Zorraquino
> Ethnography studies the practices and meanings of a group through a contextual approach and sustained observation.
URL: https://www.zorraquino.com/en/dictionary/ethnography

# Ethnography

Ethnography studies the practices and meanings of a group through a contextual approach and sustained observation

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

In design projects it helps to understand everyday life and the relationships that surround a service. It requires rigour, sensitivity and reflexivity about interpretation. A short visit can provide observations, but on its own it is not a complete ethnographic study.

Topics

[Research and insights](https://www.zorraquino.com/en/dictionary/category/investigacion-e-insights)

## Related concepts

- [Digital ethnography](https://www.zorraquino.com/en/dictionary/digital-ethnography)
- [Contextual inquiry](https://www.zorraquino.com/en/dictionary/contextual-interview)
- [Research hypothesis](https://www.zorraquino.com/en/dictionary/research-hypothesis)