# Go-to-market: what it is and how it works · Zorraquino
> A go-to-market strategy defines how an offer will reach a market and achieve adoption.
URL: https://www.zorraquino.com/en/dictionary/go-to-market

# Go-to-market

A go-to-market strategy defines how an offer will reach a market and achieve adoption

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It connects audience, proposition, positioning, channels, sales, pricing and support. It should explain which hypotheses will be tested and how progress will be measured. A communication launch is one part of its execution, not the whole strategy.

Also known as

GTM

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Communication strategy](https://www.zorraquino.com/en/dictionary/advertising/communication-strategy.html)
- [Account-based marketing](https://www.zorraquino.com/en/dictionary/account-based-marketing)
- [AIDA](https://www.zorraquino.com/en/dictionary/digital-marketing/aida.html)