# Ideal customer profile: what it is and how it works
> The ideal customer profile, or ICP, describes the type of customer that best fits the offering and the business model.
URL: https://www.zorraquino.com/en/dictionary/ideal-customer-profile

# Ideal customer profile

The ideal customer profile, or ICP, describes the type of customer that best fits the offering and the business model

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

In B2B it can consider needs, size, capabilities and buying context. It should be based on evidence of mutual value. It differs from the buyer persona, which describes the profiles and roles of people involved in the decision.

Also known as

ICP

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Customer lifetime value](https://www.zorraquino.com/en/dictionary/digital-marketing/ltv.html)
- [Customer acquisition cost](https://www.zorraquino.com/en/dictionary/customer-acquisition-cost)
- [Upselling](https://www.zorraquino.com/en/dictionary/digital-marketing/up-selling.html)